Helps agencies and advertisers increase campaign effectiveness through the most powerful integrated platform for programmatic media buying.
Differentiate with UAd Exchange platform capabilities
UAd Exchange empowers you with genuine differentiation in programmatic buying. Customize algorithms with UAd Exchange Programmable Bidder, achieve seamless data integration with the batch segment API, or use deals and direct tag relationships for better access to media.
Track audiences with one platform
UAd Exchange Advertiser DSP provides full control over 1st- and 3rd-party data. Capitalize on users who’ve engaged with your ads by building robust and scalable audience segments for analysis and retargeting.
Quickly manage campaign health
Real time data provides you with immediate feedback on campaign performance and delivery, helping your team react quickly. In addition, full log-level data with 90+ parameters on every impression is available in less than 2 hours.
Powerful and flexible programmatic media buying
Go beyond CPA or CPC to own campaign optimization through rich real-time data.
Quicker campaign setup and optimization
Bulk edit tools for flight dates and budgets enable you to more efficiently manage campaign performance.